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Rutherford & Meyer
Gourmet food brand that's a pantry staple
Service
Packaging, NPD
Client
Rutherford & Meyer
In a supermarket near you, Rutherford & Meyer produce a wide range of crackers with natural gourmet ingredients.
Busy grocery shelf placement and strict regulatory guidelines for various overseas markets keeps us on our toes.
Crisp, colourful and crunchy ( the crackers...)
RM have a distinct visual, pairing vintage elements with bright pops of colour for an eye-catching but classic design that stands out on shelf.
The foray into the fast snacking aisle with Snack or Dip Crackers allowed for a more modern, on-trend approach to sit along peers with bold punchy visuals and fun vibes.
With new product development continually underway keep an eye out for more crackin' creative soon ;)
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