Design is problem solving through creativity and Woo's advantage is intuitive ideation gathered over years of experience taking concepts from ideation to market.

Through innovative strategy, Woo creates outcomes that are not only beautiful but have real meaning, connecting like-minded consumers to products and businesses that resonate with them. Woo are not merely stylists but design with purpose, producing outcomes of strength and integrity in a world with a lot of fluff. Gosh.

Emily Parker

Creative Director | Brand Strategist | Packaging Guru

Meet Woo's founder – Emily.

Designing for a wide range of clients and businesses, Emily has worked in boutique Auckland and Mount Maunganui studios, before starting Woo from a desire for more creative freedom.

Em's work has won a prestigious Silver at the Design Institute of New Zealand's Best Awards, and a coveted Behance coin.

With almost a decade of experience Em works with brands from all factions of life; the great outdoors, food and beverage, skincare/cosmetic and retail, trades/services. This broad depth of experience provides a strong foundation of knowledge from which to create and direct brands and their marketing to engaged consumers and clients.

In a former life she was a professional skydiver, wine quaffeur and world wanderer. She’s now fully domesticated.
Go figure.