Humacology
A strictly regulated industry, required a pragmatic approach that didn't compromise on brand presence.
Service
Website
Client
Humacology
Year
2023
As a supplier of medicinal cannabis, Humacology's website is a heavily regulated space. The use of a duo colour palette adds interest to an image-less site, where iconography categorises content.
The bright blue, imbues a sense of trust but also contemporary fun, as a nod to this forward thinking brand and their trustworthy, reputation in driving change.
Less is more
The humacology site exudes professionalism, and transparency, with a clear and informative tone. The minimalist aesthetic promotes authenticity - no fuss, just the facts.
Patients first, always
Going against their industry's status quo, Humacology embraced a vibrant, new look through compelling design that has clear strategy and structure.